Creyos Rebrand & Website Redesign

Overview:

Creyos is a cognitive assessment platform grounded in decades of neuroscience research and co-founded by a leading neuroscientist.

However, its brand and website didn’t clearly communicate this credibility or resonate with clinicians, leaning too heavily on its academic roots.

This project repositioned Creyos as a healthcare-first platform, clarifying its value, improving audience pathways, and better leveraging its scientific foundation to build trust.

Challenge:

• The story of Creyos’ scientific foundation wasn’t being communicated effectively
• Website pages lacked clear purpose and audience focus
• Messaging emphasized academic and research applications, confusing clinicians
• Multiple audiences needed tailored experiences under one overarching value proposition

-> The website didn’t reflect credibility, clarity, or clinician-focused outcomes.

My role:

This project demonstrates my ability to translate complex scientific expertise into a clear, user-focused digital experience, while leading strategy, brand, and UX decisions at a senior level.

Approach:

Tell Better Story

• Highlighted scientific credibility without overwhelming users
• Positioned co-founder and research legacy as trust signals

Page Mapping with Purpose

• Defined clear objectives for clinicians
• One overarching value proposition + drill-down for four segments and sub-segments

Reposition for Clarity & Trust

• Downplayed purely academic messaging
• Positioned Creyos as a healthcare-first platform

Solution

• Story-driven homepage highlighting scientific credibility and healthcare value
• Content hierarchy and page mapping tailored to clinicians, with segment-specific pathways
• Repositioned messaging to emphasize outcomes over research features
• Clean, modular UI system for clarity, consistency, and scalability

With the new website came a new design for blog graphics and icons. I created 150+ blog thumbnails and a set of icon with light and dark version

Icon sets