Briq eBook Library

Role: Design Lead
Scope: Art Direction, Visual Design

Key Decisions:

Prioritized readability over visual complexity

Designed for real-world usage (skimming, learning, reference)

Treated the library as a system, not individual deliverables

Overview:

Briq is a financial automation platform for construction teams. I designed a scalable ebook library that translates complex workflows into clear, structured content—supporting both user education and business growth.

Challenge:

• Topics were dense and difficult to navigate
• No consistent structure across the growing ebook library
• Content needed to serve multiple audiences with varying levels of expertise

-> Valuable insights existed, but weren’t easily accessible or engaging.

My role:

This project demonstrates my ability to design scalable content systems that turn complex information into clear, usable experiences—bridging marketing, education, and product understanding.

Approach:

Design for Scannability

• Created layouts that support quick navigation and key takeaway extraction
• Prioritized clarity over decoration

Simplify Complex Information

• Broke down dense financial topics into digestible sections
• Used hierarchy, spacing, and structure to guide reading

Build a Scalable System

• Developed a repeatable framework across 20+ ebooks
• Ensured consistency in: typography, layout, visual language

Solution

• Developed a modular layout system for flexible content types
• Used typography and white space to reduce cognitive load
• Introduced spot illustrations to clarify abstract concepts
• Ensured consistency across all ebooks to create a unified experience

Content layout

Spot illustrations

Impact

• Improved accessibility of complex financial topics
• Strengthened Briq’s position as an educational authority
• Scalable design system supporting ongoing content production
• Elevated ebooks as a marketing and conversion tool