As part of a strategic brand refresh, we embarked on a full website redesign to create a more professional, polished digital presence that clearly communicates our values and builds trust with customers. I art directed the project in collaboration with an external design agency, ensuring that the overall direction aligned with our brand vision and user experience goals.
While the agency handled structural layout and development, I designed all visual and graphical elements across the site. This included custom illustrations, iconography, imagery treatments, and visual storytelling components that align with our refreshed brand. My role ensured visual consistency, emotional resonance, and accessibility—helping bring our brand identity to life online.
See old website (left) and the current website (right)
With the new website came a new design for blog graphics and icons. I created 100+ blog thumbnails and a set of icon with light and dark version
Blog graphisc sample
Icon sets
vydesigns.ca 
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